Brands and first impressions.

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation and makes acquiring new customers easier.
So what exactly is a brand?

The short answer is EVERYTHING

A brand represents the sum of peoples perception of a company’s customer service, reputation, advertising and logo. When all of these parts of the business are working well, the overall brand tends to be healthy

Branded business stationery with your business name and logo is important and often separates a professional and detail oriented business from the rest. For example, if you have no business cards or self-printed or thin non-coated stock this adds to the impression people get about your brand and business. You know ‘first impression counts’.

Potential clients, current clients and vendors are all working with limited amounts of time and money, much the same as you, so these people don’t want to waste resources on an unprofessional organization. You might be an expert in your field, offering only the best service and products, but promoting your experience can be difficult if you do not have a strong company identity.

Building trust, consistency and loyalty is a fundamental part of building and maintaining customers. Printed stationery – letterhead paper, company pamphlets, literature, business cards helps create these values. In most cases, they are the first impression a potential customer has of the company. Excellently designed business stationery conveys to current and potential clients that the company is reliable, professional and credible.

Think of stationery as a gorgeous dress that compliments your company’s logo. It fortifies business identification and branding.
Business stationery is a visual identity.
Its not merely a piece of paper, but an important branding component that is a marketing gem

Image is everything and we are here to build it for you.